This is the optional fast-track for the Head of MarTech & Marketing AI role. Two short modules — show how you'd lead our marketing AI transformation. No CV gatekeeping. ~60–90 minutes. Answer in Finnish or English.
What this is
You step into the situation the new Head inherits — a marketing function mid-AI- transformation — and show how you'd lead it. There's an optional third module for those who'd rather build than describe.
You inherit the situation above. What are your first-90-day priorities, how do you lead the team and lift AI capability across the function, and how do you measure impact?
~30–40 min · Strategic judgment · leadership · change
Show 1–2 of your most relevant things — a build you shipped or a transformation you led — and how you work AI-natively today. Reuse what you already have.
~15–30 min · AI-native fluency · track record
Optional stretch: take a small synthetic artifact we provide and build something real with AI that solves one slice of it. Skip it freely — the two modules above are the core.
~30–60 min · Hands-on building instinct
Who it's for
We're hiring a senior leader to run our MarTech & Marketing AI function and drive the transformation. You can come at it from either side — building is strongly preferred, but it's not a gate.
A strong challenge puts you straight in front of the hiring team — no CV first.
MarTech leader
Deep martech / data / digital-marketing background and team leadership. AI is your next chapter.
Builder / AI lead
You already live in agentic tools and build. Leading a team is your growth direction.
Both
You already lead and build. Even better — show your range.
About 60–90 minutes for the two core modules. Open to candidates based in Finland.
Start the challenge →